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There isn’t a major corporation out there that isn’t trying to recruit and retain top millennial talent. Creating a culture that connects with this pivotal demographic is an important component to creating a millennial-friendly workplace.
If you’re in charge of the workplace giving or employee giving campaign, creating an initiative that engages this group specifically can bolster its success. Here’s why:
Without employees participating in your workplace giving campaign, it’s hard to call it a success. Too often, these campaigns start with a lot of hoopla, but fall flat due to a lack of engagement.
The one thing you can do to keep the momentum going and encourage participation throughout your company is to simplify workplace giving with a mobile app.
Employee giving campaigns can get complicated. Between the effort to get employees engaged to ensure that the money gets to the right place, even the best intended corporate giving campaigns can create headaches. Make them easier! Here are four ways to simplify your employee giving campaign.
Why Your Employees aren’t using the Company Match
When you think of the things employees most dread, the pressure to donate money to the annual giving campaign is likely at the top of the list. A recent Inc.com article outlined the seven things bosses should never do. Coming in at number three is when supervisors, “pressure employees to make charitable donations.” Author Jeff Haden writes, “What employees do with their money is their business, not yours. Make sure they are allowed to feel that way."
If you want to drive engagement in an employee giving campaign, you need to find several ways to get your team members excited about participating. Here are ten easy ways you can get your peers excited about employee campaigns.
On the surface an employee giving campaign seems like a no brainer. As an organization, we tap into our employees’ desire to give back to the community. We provide a corporate match and as a result, we raise a bunch of money for people and charities that need it most. Sounds great, but unfortunately due to the set-up process, bandwidth or distracted employees, these campaigns often fall short.
Driving success in your employee giving or workplace giving campaigns comes down to (1) making it easy and compelling for a team member to engage, and (2) providing the right process that’s efficient on the back-end. You may be able to make it easy for the employee to give, but if the process to track the donation and provide the corporate match is tedious – results will still fall flat.
How do you do both?