Integrating a mobile app into your fundraising strategy may be the one thing that helps you exceed your donation goals.

Why?

1. It helps you capitalize on the moment of impact. 
2. It’s easier for your supporters to give.

Think about it – who doesn’t have his or her phone at all times?

Nonprofits may be hesitant to ramp up mobile giving because they think it costs too much or will require too many resources. A mobile strategy doesn’t have to be difficult If you integrate your fundraising into an existing app platform, you can meet your donors where they are and when they’re most compelled to give.

When you are in charge of raising money, you know there’s a trigger that drives a gift to your organization. Whether it’s an established relationship, someone with a personal connection to your cause, or a passion about the work you do in your community, there’s a moment of impact you make through your marketing, your content, or the personal relationships you build. Something happens that compels that individual to donate.

A mobile app that drafts into your fundraising activities is a great way to reach new donors and make giving easier for your existing donor base. uBack has helped countless organizations maximize giving opportunities through our app integration. Let us help you be successful. It’s important your organization thinks through how you can leverage the app to help your group be as successful as possible, raising critical funds for your cause. 

Here are four best practices that our most successful organizations follow as part of their mobile app integration:  

Millennials are the new outreach buzz word. The generation born after 1980 are the new target demo for many organizations, including nonprofits. Research tells us they are connected and looking to make a real impact in their communities. They represent an incredible opportunity for nonprofits that can garner their attention. Because of their penchant for technology, mobile apps can be an effective way to tap into their behavior and turn them into social advocates for your organization. 

Here are three millennial facts that demonstrate the need to use mobile in your fundraising activities: 

As a fundraiser, you know that there’s a trigger that drives a gift to your organization. Whether it’s a relationship with a high-powered community member, an individual who has been personally impacted by your work or someone who just feels passionately about the work you do in your community. There’s a moment of impact that you make through your marketing, your content or the personal relationships you build. Something happens that compels that person to make a donation.

The uBack team loves nonprofits. We serve on boards. We volunteer. We give needed funds. 

 We know there’s value in building up mobile capability into your fundraising initiatives. Research tells us it drives additional funds because it drafts into where donors, especially millennials, are communicating and engaging with their networks. There are several mobile platforms that can help your fundraising efforts and it can be difficult to determine the benefits and downsides to each. Because of the crowded marketplace, it’s important to map your needs specifically to potential solutions. Otherwise, you’ll end up with something that’s too expensive and too complex for you to utilize effectively.