Why Mobile App Giving is the Key to Your Fundraising Strategy

Integrating a mobile app into your fundraising strategy may be the one thing that helps you exceed your donation goals.

Why?

1. It helps you capitalize on the moment of impact. 
2. It’s easier for your supporters to give.

Think about it – who doesn’t have his or her phone at all times?

Nonprofits may be hesitant to ramp up mobile giving because they think it costs too much or will require too many resources. A mobile strategy doesn’t have to be difficult If you integrate your fundraising into an existing app platform, you can meet your donors where they are and when they’re most compelled to give.

When you have a mobile app, you’re able to seize that moment of impact by presenting them a quick and engaging way to donate. A mobile app gives you a way to capture that moment when someone is motivated to give. Consider these facts: 

• In 2015 84% of nonprofits’ donation landing pages are not optimized for mobile.

• 47% of donations are abandoned because the donation process is not engaging or intuitive.

• In 2015 17% of donors gave from an email via mobile device.

Countless experts have recommended the use of mobile platforms over JUST online - as more than 60 percent of information is viewed via mobile devices and an increasing percentage of donations are made via mobile every year ($150 million in 2014).

How many times have you been in front of a crowd, perhaps at a luncheon or a community event, when you knew the audience was moved by what they heard, but they didn’t have time to fill out a pledge card or just didn’t take that extra step to give after the event?  Think about that same scenario if you asked your audience to (1) take out their phones, (2) take a picture of your logo on their program or table tent, and (3) donate with a couple of screen taps. With mobile, just like that in one, two, three, you’re able to capture that moment of impact and make giving easy when someone is compelled to give.

Research  shows the altruistic impulse lasts only eight seconds. That brevity demands a platform that turns that impulse, that moment of impact, into what is most critical – support for your organization. That’s why giving on a website or filling out a pledge card won’t drive the impact you need. It’s cumbersome. It takes too long. It doesn’t seize the moment.

Incorporating a mobile app into your fundraiser can be a game changer. The effort it takes to partner with an existing fundraising app is minimal compared to the impact it can make. Imagine the possibilities.

What do you have to lose? Mobile app giving is easy!

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