If you think your fundraising events and possibly your strategy have become stale and predictable, it’s time to shake it up for 2016. Here are some unique ways to raise money:
- Encourage Referrals
Research shows repeatedly that people use their networks for recommendations and information. Create a fundraiser that allows people to easily encourage referrals to your charity. We love this idea of the $10 fundraiser because it allows your donors to garner support from their friends and increases the reach of your cause.
- Create a Party Kit
Enabling Peer-to-Peer fundraising can be a great way to innovate. Create a party kit for someone who wants to throw a party to support your cause. Perhaps you have donors who are throwing a big 40th Birthday Party bash and instead of gifts, they want to donate to charity. Or you have a family who wants their child’s birthday party to be a charitable event. Make it easy for them. Create an easy guide or kit to enable your donor network to host a party. Promote the idea on your blog, social networks and your website. There are likely several people in your network who love the idea – but have never thought about it!
- Go Casual Day
If you’ve ever worked in a corporate environment, you understand the ability to go to work in a pair of jeans can be a glorious thing. Tap your corporate partners to sponsor a dress-down day at their companies. Have each employee pay $10, $20, or $30 for the right to wear jeans one day. It’s an easy thing for your on-site contacts to organize and really easy for donors to participate. They’ll love supporting your cause.
You can garner more funds from each of these events by incorporating a mobile giving app. Instead of forcing your donors to handle cash, checks or pledge cards – you can simply have all participants download the app and give. No matter how unique the fundraising idea is, if it’s tedious to collect and deliver the money, your results will fall flat. Mobile app giving can encourage your donors to give year after year, since it's so easy.
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