There’s a reason texting has become such a popular way of communicating. It’s easy, inexpensive, and it doesn’t clutter our kitchen counters. It’s the same with mobile banking. The ease of depositing money in your account makes it hard to go back to paper statements and deposit slips.
It should be the same with nonprofit donations.
How much are you spending each year on the design and delivery of custom mailers that you send to your high-powered donors? Is your Pitney-Bowes machine smoking from being overworked? How do you ensure the money you spend on those mailers is worth it?
The problem with those mailers is they often end up in the trash. You know it’s true! Look at your own trash can after you sort the mail today. We aren’t telling you anything you don’t know. It’s not that the donor doesn’t appreciate the beautiful mailers. It’s just that the value of information they provide is fleeting. There’s no reason to hold on to it. When you want to communicate again to the donor, you need to send another mailer. Paging Pitney-Bowes!
Our digital dependence means we have a low tolerance for paper. If you want to promote your social responsibility, cut down on the environmental impact by integrating mobile capabilities. Enabling your organization to engage with donors via their mobile phones not only allows you to “go green," it provides you with a digital communication channel that allows constant communication. Here are three benefits:
Communicate an Urgent Need
Whether it’s a family in crisis or depletions at a food bank, when you have an immediate need for funds, direct mail isn’t going to provide the urgent communication you need. Email may work, but you run the risk of ending up in a cluttered inbox. A mobile app allows you to send push notifications that show up on the donors’ phones. Then with a couple of screen taps, they can send money through the mobile giving app. You’re not wasting money, and the immediate need gets an immediate response.
Corporate Match News
One of the most challenging components to securing a corporate match partnership is communicating the urgency of that match to your donors. With mobile app giving, you can send notifications directly to your donors, and they can easily donate with their saved credit card information. Your corporate partner will also appreciate the digital advertising and promotion.
Leverage Social Networks
Not only does a mobile app enable you to “go green” with your donor communication, it also provides donors with the ability to easily share your information in social networks. That’s something you’ll never get with a mailer. Even with email, maneuvering through your inbox to social networking websites can be tedious. When you learn information on your phone, it easily integrates with social apps. Donors can promote your cause, your needs, even their donations quickly with a couple of taps of the screen.
Going green with your donor communication is easy when you have a mobile app capability that meets your donors where they are, aligns with their daily routines, and creates a channel of immediacy.
See why nonprofits are using uBack to go green and align with their donors.
Photo courtesy of Larry Chen at Unsplash.com
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