No matter your nonprofit sector, online giving is becoming more and more commonplace among donors. The newly released USA Giving report provides compelling data on the power of driving online donations for your organization. How are you leveraging online and mobile opportunities for your charitable organization?
Here are five facts that may convince you to ramp up your mobile capabilities faster:
Online Numbers Are Growing
Last year, according to USA Giving, online giving grew nearly 8.9% in 2014 compared to the year before. The data is clear. Donors are increasingly giving more and more online. In addition, mobile giving used to be considered a secondary channel to online activity. Now, it’s becoming more of a primary channel. Recent research shows that mobile giving totaled $150M last year. Think about it. How much more do you use your phone to make purchases today than you did two years ago?
It’s critical that nonprofit organizations ensure that they’re where their donors are. By leveraging mobile and online capabilities, you make giving easy on your donors. Easy giving drives more giving.
Individuals Are Key
Charitable individuals gave the most money to nonprofits as opposed to any other group (e.g., corporations, family trusts). Individuals gave $260 billion last year, $13.88 billion more than they did the year before. That’s more than 70% of the total money donated to nonprofit organizations. Corporate and bequeathed donations may help your goals, but the personal donation still encompasses the largest chunk of nonprofit donations. How are you enabling individuals to give to your organization?
Online Drives Donations Across Platforms
According to USA Giving’s research – online charitable contributions were stronger than off line donations in almost every industry including religious organizations, humanities organizations as well as environmental and animal charities. Charitable giving online even exceeded that of retail. (6.3% of retail purchases happen online vs. 6.7% of charitable donations). This trend is not surprising given the nature of today’s consumer. We’re buying more online. We’re using our smartphones for day-to-day activities. Why would our giving behavior be any different?
Social Media Users Give Online
USA Giving’s research cites a 2014 American Red Cross study of 1000 adult social media users. Seven out of ten of them donated to a charity last year. The majority of them did it online. Other research shows 80 percent of nonprofits do not have a mobile enabled website, Seventy three percent of donation pages do not offer the ability to share a donation over social media. Enabling social action on behalf of your cause simply makes sense. It drafts into where your donors are already communicating and engaging.
Personal Relationships are Still Important
Even with the increase of mobile and online behavior, personal relationships still matter. Not surprisingly, USA Giving reports you’re more likely to drive a donation from a personal relationship than anything else. The key is to capitalize on this relationship by making it easy for that person to give. If your personal relationship compels the person to give, a mobile giving platform bolsters the donation opportunity.
Enable mobile donations for your organization now. Sign up for uBack. It’s free! You have nothing to lose. Click here.
Atom 