One-time employee giving campaigns and longer workplace giving initiatives are a great way for organizations to:
- Build ties with the communities in which they serve
- Engage altruistic-minded employees
- Develop a sense of teamwork across the organization
Employees have their own biases when it comes to giving campaigns. Whether they see it as time consuming, too restrictive or just too tedious, those of you who are in charge of these campaigns may see driving engagement as an uphill battle.
That’s why incorporating a mobile app into your campaign can make your job a lot easier.
Think about how often your employees are on their phones, checking email or texting other team members. The way to drive engagement with your giving campaign is to draft it into technology your employees are already using.
The rise of the millennial workforce and mobile phone usage demands organizations tap into that behavior. Donors ages 21-50 primarily give on mobile devices or smartphones, yet many employee engagement campaigns have no mobile component. When you engage with employees on technology they’re already using, you increase your chances of their participation in your employee or workplace giving initiative. Mobile giving platforms allow donors to access the cause quickly and conveniently through their phones. When employees can give to the campaign with a few screen taps, it’s difficult for them not to participate.
A mobile campaign can also spark interest from those who may have lingering skepticism from past initiatives. With mobile, you also have more flexibility:
- Leverage social networks to drive awareness and empower employees to challenge and engage colleagues.
- Avoid email clutter and use push notifications to send donation reminders
- Drive urgency with daily updates and in app counters that show goal progress.
Incorporating a mobile app doesn’t have to be complicated. You want to make sure that when you incorporate mobile, it’s easy on the donor/employee, but also on the people in charge of executing the program.
uBack makes it easy to provide the user interface your employees expect on mobile, but provides the right level of rigor on the back-end to handle complex data requirements of large organization.
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