Millennials are the new outreach buzz word. The generation born after 1980 are the new target demo for many organizations, including nonprofits. Research tells us they are connected and looking to make a real impact in their communities. They represent an incredible opportunity for nonprofits that can garner their attention. Because of their penchant for technology, mobile apps can be an effective way to tap into their behavior and turn them into social advocates for your organization.
Here are three millennial facts that demonstrate the need to use mobile in your fundraising activities:
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