Employee giving is often an under-reported and under-capitalized component of a company’s corporate social responsibility efforts. When you look at the logistics, you start to understand why. 

Many companies are still relying on traditional paper processes to execute their employee giving campaigns. Add to that the need to coordinate hundreds of team members, nonprofit partners, payment systems and the corporate match, and an employee giving campaign can get overwhelming quick.

That also makes makes it difficult to measure your overall Giving IQ -- and ultimately leverage your company's Giving Analytics to retain employees and recruit top talent looking for a socially conscious company to work for. 

An employee giving tool can help with all of that. Here's how: 

3 ways an employee giving tool can ramp your CSR efforts

1. Social engagement for the millennial employee

Research shows that millennials leverage social media and their personal networks to seek advice and recommendations for products to buy, careers to pursue and causes to support. Using an employee giving tool that incorporates social sharing encourages collaboration among employees and increases engagement. Team members can promote the causes that matter most to them and challenge their coworkers to do the same. They’re also able to promote your company’s ties to the campaign through their own social networks, further increasing the reach of your CSR efforts.

2. Ease of use drives participation and reduces administrative burdens

The altruistic impulse, or the urge to give back, lasts only 8 seconds. So if the process isn’t easy, you’re losing employees who are already managing a demanding day-to-day. A platform customized to your specific organizational needs ensures ease of use, making sure you’re capitalizing on that impulse to give. Also, a customized platform can help you effectively measure donations, distribute the company match and ensure the proper tax documentation arrives in minutes – not days.

3. Data analytics

If you’re trying to connect the overall picture of where your employees are giving back, an employee giving platform can provide key success metrics, including: 

• Number of participating employees for a given campaign, as well as annual total participation in all campaigns or personal giving efforts
• Total funds matched for a given campaign or multiple campaigns, as well as annual total
• Total  funds donated across the company, as well as by employee, for individual campaigns or the complete giving effort for the year.
• Total number of volunteer hours donated across the company and an individual breakdown by employee, location or team.
• Allocation of volunteer time and monetary donations across causes in order to provide insight into causes that are most important to your people

Learn how uBack’s employee giving platform can help you ramp your CSR efforts.

Check out our Corporate Fact Page for more information or schedule a meeting