There are few things better than Krispy Kreme doughnuts. A large percentage of the uBack team grew up in North Carolina, and we know the value of the Hot Doughnuts NOW! light and those awesome doughnuts. In fact, there’s likely not a Krispy Kreme fundraiser out there we wouldn’t support.
A doughnut fundraiser can be a great way to earn money for your organization. Integrating it with a mobile app platform can make it even better. Here are three benefits of setting up mobile app giving capabilities before you launch your Krispy Kreme fundraiser.
1. Donate with just a couple of taps on the screen
Nothing makes a fundraiser more successful than having a quick, convenient way for donors to give. Given most doughnut lovers (and people in general) carry their phones with them at all times, enabling donors to give through a mobile app makes supporting your cause to easy to turn down. They will have a hard time saying no to the yummy goodness if they can give with a couple of screen taps.
- 2. Tax Reporting
One of the benefits of supporting a fundraiser is the ability to write off the donation at tax time. Your donors likely get hit up to support local organizations all the time, and those donations add up. Keeping track of the receipts for tax purposes is cumbersome. If you use a mobile app to bolster your Krispy Kreme fundraiser, you easily can provide electronic tax receipts for the donor.
- 3. Promote Your Organization
It’s true the doughnuts may steal the spotlight from your cause. Yes, they’re that good. That’s why it’s important that your donors understand the organization they’re supporting. A mobile app not only can help you promote your fundraiser with push notifications, it provides a way for your donors to promote that fundraiser via social networks. Here’s a sample post: “I just bought Krispy Kreme doughnuts to help support the Charlotte Little League. You can too! Go to this link.” Leveraging your donors’ networks drives even more promotion of your cause, with minimal effort on your time-strapped staff.
No matter the fundraiser, you want to keep the focus on the organization and how it makes an impact in the community. Support needs to happen year round, not just when the doughnuts are available or after your donor polishes one the last one. When launching your Krispy Kreme fundraiser, it’s important to remember how you can leverage that event to engage invested donors year-round. That’s why a mobile giving app can make such a difference to your nonprofit fundraising efforts. When donors are able to give to your organization via a mobile phone, you have a way to communicate with them after the fundraiser. An open line of communication can yield bigger returns for the long term and make a difference where it counts – for your organization.
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