Corporate sponsors are highly valuable relationships for nonprofit organizations. If you’re in charge of corporate partnerships, you know the importance of fostering these vital connections. So how do you entice them to join your cause or increase their support? A great way is to provide added value for corporate sponsors by increasing their visibility in your fundraising campaigns and events.
Sure you can place logos in programs and banners outside your buildings. Certainly don’t forget to mention corporate sponsors in thank you speeches. But using a mobile app for fundraising allows you to offer them something else. With mobile, you can provide digital exposure, which helps the sponsor increase brand visibility and alignment with your important cause.
Social Capital and Visibility
When you use a mobile giving app, your donors can communicate, give, and promote all within the app. It’s easy for your supporters to promote your news, corporate sponsorships, or matches socially because those networks are easily integrated with their phones. Mobile app giving helps build social capital and visibility because it allows donors to leverage their own networks.
If you’re handing out pledge cards at an event, your donors may fill them out and turn them in, but it’s difficult for those donors to promote that giving opportunity on their networks. They have to take out their wallets, find pens, and then enter their credit card information. Then, they take out their phones, open Facebook for example, and let their friends know that your organization needs support and X corporation is matching donations. But wait, there’s no link to share so others can donate! See the disconnect? That’s why a mobile app can increase social visibility for your sponsors.
Push Notifications
A mobile app allows you to send push notifications, which creates immediacy in your communications. An email featuring your corporate sponsor’s logo is one avenue, but consider the impact you can make by sending a push notification featuring your corporate partner and linking it to your donation page. Push notifications capitalize on that moment of impact. If the altruistic impulse to give lasts eight seconds, you need a way to turn that impulse into action. Push notifications are one way you can do it while increasing visibility for your corporate sponsors.
Employee Giving Campaigns
Employee giving campaigns are important avenues of support. They’re also important to companies that are trying to increase employee engagement. With a mobile app, you can help your corporate partners promote your charity as part of their employee giving campaigns and provide avenues for employees to promote the giving initiatives of their employers.
There are several ways for your organization to increase visibility for corporate sponsors. No other one, however, provides the immediacy of a mobile app. Because of our propensity to communicate digitally and with our mobile phones, it is imperative your organization consider these promotional opportunities as part of your corporate sponsorship strategy.
Let uBack Help You Drive More Value for your Corporate Sponsors.
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