Launching a corporate fundraiser can be a daunting task. However, with some strategic planning and integrating into your employees’ every day activities, you can drive major results for your target organization.
The recent USA Giving report showed a 13.7 percent increase in funds given by corporations. Giving back to the communities in which they serve has become an important component of growing a business and maximizing employee engagement. (Source: Forbes). Before you launch your corporate fundraiser, use these four tips to help drive success.
- 1. Make It Easy
You want your fundraiser to be as easy as possible to give money to your identified cause. The more efficient the initiative, the more successful corporate fundraising usually is. Make it easy for your employees to give, no matter the size of the donation and no matter where they’re located.
2. Determine How You Measure Success
Determine in advance how you will measure success for your fundraiser. What’s your goal? What will you benchmark along the way to make sure you’re on track to hit your desired outcomes?
3. Plan for Social
Social can help raise awareness of your corporate fundraiser, especially if you’re targeting millennial employees. Millennials are more likely to share information with their social networks than any other demographic. Here are some key questions to consider:
How will we enable corporate organizations and employees to promote our cause socially with their individual networks?
How will we track social impact?
4. Drive Ownership
Employees don’t want to be forced to give. Rather, they want to feel connected and own the decision to give. Encourage your employees to suggest organizations for the corporate fundraiser. Develop a committee that decides where the funds go. Give some ownership to employees who can decide the community organizations that will benefit from your fundraiser. If they feel invested, they’ll more likely garner support from their colleagues.
Every year, online and mobile giving drives more funds for nonprofits. The digital economy is an incredible opportunity to drive further success for your corporate fundraising initiatives with mobile app giving.
A mobile app can help:
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- Drive employee engagement by providing an easy platform for giving.
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- Leverage individual social networks to drive further awareness
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- Make it easy to report and measure fundraiser success.
Learn how a mobile app can drive the results you want for your organization.
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Mobile Giving, Corporate Giving, Mobile Nonprofit Technology
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