If you’re looking to launch an online fundraiser, you likely have a good understanding of why tapping into digital activities raises more money. Unfortunately, there are many charities that miss an incredible opportunity to bolster their fundraising campaigns because they aren’t tapping into digital avenues.
Considering the rise of digital behavior and the increase in mobile app usage in the United States and globally, charities who do not leverage mobile app capabilities as part of their online efforts and their overall fundraising strategy are missing a fundamental opportunity for donor engagement.
When you launch your online fundraiser, it’s important you organize all activities with the donor in mind. Here are four things to think about:
Determine a Mobile App Integration
A successful online fundraiser needs a mobile app integration. Research shows a majority of Americans now own a smartphone and the majority of them use that phone for online banking. Mobile money transactions are quickly becoming the norm. That’s why only taking your fundraiser online without capitalizing on mobile giving capabilities is a missed opportunity. When you integrate a mobile giving app with your online fundraiser, you will increase your donations because supporters can give at any moment and won’t be burdened with having to wait until they’re back at home – online – to give.
Consider Employee Giving and Corporate Matches
Many of us are fortunate to have the opportunity to bolster any of our donations through corporate match opportunities. When launching your online fundraiser, come up with a strategy for your donors to leverage any match opportunities they have with their employer. Corporate donations can make a huge difference in the donations you're able to garner. If you integrate a mobile app, make sure it has a way for you to “code” the donation to a specific company so you’re able to easily follow up on the match.
Create a Digital Tax Documentation Process
Providing receipts and tax documentation can be cumbersome, especially when you’re dealing with a lot of smaller amount donations. Determining a way to provide these receipts electronically is critical to the success of your online fundraiser. You don’t want to put an incredible amount of effort into organizing how to raise money digitally without considering this fundamental component. Drafting your fundraiser into a mobile app that has an easy tax reporting dashboard on the phone will: 1. save you a lot of time and effort coordinating the tax documentation, and 2. easily give you a way to digitally provide tax documentation.
Don’t Forget Social
Any online fundraiser needs to account for social integration. Ensure your donors have an easy way to promote your fundraiser and their donations with their social networks. Leveraging the power of your network and your donors’ networks increases visibility and builds further engagement for your cause.
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Mobile Giving, Corporate Giving, Fundraisers, Mobile Nonprofit Technology
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