On the surface an employee giving campaign seems like a no brainer. As an organization, we tap into our employees’ desire to give back to the community. We provide a corporate match and as a result, we raise a bunch of money for people and charities that need it most. Sounds great, but unfortunately due to the set-up process, bandwidth or distracted employees, these campaigns often fall short.
Driving success in your employee giving or workplace giving campaigns comes down to (1) making it easy and compelling for a team member to engage, and (2) providing the right process that’s efficient on the back-end. You may be able to make it easy for the employee to give, but if the process to track the donation and provide the corporate match is tedious – results will still fall flat.
How do you do both?