Charity golf tournaments can be great fundraisers for many organizations. With much of the overhead costs donated, nonprofits especially can earn much-needed funds with these tournaments. People don’t mind paying money for a fun afternoon of golf.

These events are also an effective way to fortify partnerships with sponsors. As you plan your event, consider this important question:

How are we making our participants aware of the corporate sponsorships on the day of the event?

What would make people all over the country, even the world, dump buckets of ice on their heads and then post videos of their soggy selves online for everyone to see? The answer: A worthy cause, tons of peer pressure, and the momentum of a viral online phenomenon.