If you are considering a corporate giving tool for your employee or workplace campaigns, it can be difficult to cut through the various technologies out there and determine which solution is best for your organization. The first step is to think through the outcomes you’re driving for in your campaign. Are you looking for long-term employee engagement or a finite campaign? Are you aligning your campaign to one cause or several? Are you measuring a company match? What about volunteer hours?

In the Wall Street Journal this past weekend, Harvard Business School Professor Michael Norton offered some advice on how companies can get more out of their corporate giving programs. And when HBS professors talk, we’re inclined to listen.

There isn’t a company or firm out there that isn’t trying to retain its top millennial talent. When you’re in a competitive industry (and who isn’t?), your talent can be a competitive advantage. Keeping your top players engaged is a fundamental component to your bottom line.