Effectively reporting your organization’s corporate social responsibility efforts is an important component to adding value to a triple bottom line: people, planet and profits — or your social, environmental and financial impact.

If you are considering a corporate giving tool for your employee or workplace campaigns, it can be difficult to cut through the various technologies out there and determine which solution is best for your organization. The first step is to think through the outcomes you’re driving for in your campaign. Are you looking for long-term employee engagement or a finite campaign? Are you aligning your campaign to one cause or several? Are you measuring a company match? What about volunteer hours?

Content courtesy of Walker Sands Communications, a Techweek Gives sponsor organization. 

Now in our third week of the first-ever Techweek Gives campaign, the competition is starting to heat up. Each week, we’ll be sharing some new ideas to help your organization move up on the leaderboard. This week, we’re taking a closer look at youth mentoring and how participating in mentorship initiatives can not only benefit the community but your business as well.

In the Wall Street Journal this past weekend, Harvard Business School Professor Michael Norton offered some advice on how companies can get more out of their corporate giving programs. And when HBS professors talk, we’re inclined to listen.

Employee engagement has become a business buzzword — a phrase often thrown around in meetings, but not clearly achieved in most companies. In Harvard Business Review’s “Why the Millions We Spend on Employee Engagement Buys Us So Little”, Jacob Morgan explains that companies are spending too much on employee engagement with minimal return. As a result, they are missing out on real impact when it comes to their workforce.

Employee giving is often an under-reported and under-capitalized component of a company’s corporate social responsibility efforts. When you look at the logistics, you start to understand why. 

Many companies are still relying on traditional paper processes to execute their employee giving campaigns. Add to that the need to coordinate hundreds of team members, nonprofit partners, payment systems and the corporate match, and an employee giving campaign can get overwhelming quick.

Did you know that a strong commitment to corporate social responsibility (CSR) can make your workforce more productive?

There’s a stunning statistic we’d like to share with you.

There isn’t a major corporation out there that isn’t trying to recruit and retain top millennial talent. Creating a culture that connects with this pivotal demographic is an important component to creating a millennial-friendly workplace.

If you’re in charge of the workplace giving or employee giving campaign, creating an initiative that engages this group specifically can bolster its success. Here’s why:

Without employees participating in your workplace giving campaign, it’s hard to call it a success. Too often, these campaigns start with a lot of hoopla, but fall flat due to a lack of engagement.

The one thing you can do to keep the momentum going and encourage participation throughout your company is to simplify workplace giving with a mobile app.