If you’re in charge of a nonprofit organization, you’re busy. You work tirelessly and often pour your heart into the causes you support. We know. It’s not easy. That’s why finding the right partner to help your organization move the needle is a critical component of your success. We believe the single best way to raise more money for your organization now and in the future is to enable digital technology, specifically with a mobile giving app.
When it comes to digital and mobile integration, there are a lot of options in the marketplace. It can be difficult to cut through the clutter and choose the best fundraising company, or product to help you. Use this short list to help your organization find the right partner to enable your mobile giving initiatives.
- 1. Make Sure the Cost is Worth the Effort
Ensure the platform will be cost effective. Make sure you have a clear understanding of the fees associated with signing on with the mobile platform. Even if the sign-up fee is low, ensure the percentage charge to each donation isn’t taking too much off your bottom line. Compare and contrast platform fees to forecasted fundraising revenue over time. Is the platform going to make up enough of the variance to justify the cost?
2. Draft into Current Initiatives Quickly
A fundraising partner should simplify your efforts, help you work smarter (not harder), and draft into your current initiatives. You know what works for your donors and your organization. An effective fundraising partner should easily supplement your current strategy, while adding value around initiatives you may not have considered. They should also be able to provide support quickly, helping you get up and running with minimal time and investment on your part. If it’s harder with a partner, it’s not worth it. The right partner shouldn’t replace your fundraising strategy. Rather, they should bolster what’s working and fix what isn’t. Make sure an agency can show you a clear path to alignment with your current efforts before signing with them. This step is crucial to ensure an effective fundraising partnership.
3. Tax Documentation
Tax documentation is often one of the most frustrating components for frequent donors. If you’re going to make giving easier on them by offering a mobile way to donate, the tax documentation process should be just as easy. For donors, one of the more frustrating components of charitable donations is tracking those receipts and letters at tax time. For NPOs, those letters can be a costly expense. Make sure any fundraising company you partner with or product you leverage is helping drive efficiency on the back end of the gift. Providing automatic tax reporting documentation makes life easier for the donor and the people at your organization.
Ultimately, the right fundraising partner for you is the one that’s invested in your success. How many times have you been on the phone with a vendor that promises the world, but when you sign the check that vendor disappears and leaves you to fend for yourself. Especially if the partner is helping you with mobile integration, that company should help you capitalize on the platform’s capabilities without constantly up-selling you, and provide ongoing support and guidance as you work to incorporate the app into your initiatives. Your partner should advocate for your cause and have a vested interest in your success.
See why nonprofits are using uBack to Make Giving Easier on their donors – Download or Sign Up Now.
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